LALO Blanco: Don Julio's Grandson Goes Back to Basics

LALO Blanco carries one of the most compelling origin stories in tequila: Eduardo "Lalo" Gonzalez is the grandson of Don Julio Gonzalez—the man who literally invented the premium tequila category. When Lalo created his own brand, he went back to his grandfather's original philosophy: just three ingredients (deep well water, Champagne yeast, and fully-mature highland agave) and no compromise on traditional methods.

The result has become the fastest-growing upscale tequila brand in America, with 2025 volume gains of 79%. Tito's Vodka acquired a majority stake in September 2025—their first-ever acquisition—signaling massive confidence in where this brand is headed.

The nose is bright and modern: citrus leads with herbaceous agave, and there's a touch of tobacco smoke that adds unexpected sophistication. It's clean and precise without being sterile—the Champagne yeast lending a crispness that distinguishes LALO from its highland peers.

On the palate, LALO delivers a balanced, versatile blanco experience. Citrus, cooked agave, cinnamon, pepper, and vanilla create a flavor profile that's both interesting enough for sipping and clean enough for mixing. There's gentle herbs, lemon peel, ample minerality, and a creamy texture that make each sip satisfying. At 80 proof, it's approachable without sacrificing character.

The finish is smooth and balanced, with lingering agave and citrus that fade pleasantly. There's no harsh exit, no chemical aftertaste—just clean tequila character slowly releasing its grip.

At $45, LALO occupies the competitive mid-range where it faces stiff competition from Fortaleza, El Tesoro, and Ocho. It holds its own through a combination of quality, heritage, and a modern sensibility that appeals to both traditionalists and newcomers. The Don Julio bloodline isn't just marketing—you can taste the family's understanding of agave in every pour.